Program

The program for this conference is available via the following link.
8th RWIO Parallel Sections
Section 01 03h-18h30
Chair Guilherme F. A. Monteiro Insper
Title Author(s) Affliation

INSTITUTIONALISM AND CULTURE IN MULTINATIONAL FIRMS:
THE CASE OF JOHNSON CONTROLS INC.

JOSÉ G. VARGAS-HERNÁNDEZ, M.B.A.; PH.D. University Center for Economic and Managerial Sciences, University of Guadalajara
TRANSACTION COSTS, CAPABILITIES AND VERTICAL INTEGRATION IN PHARMACEUTICAL INDUSTRY ANTONIO CARLOS LIMA NOGUEIRA Faculdade de Tecnologia de São Paulo
UNDERSTANDING THE INSTITUTION BASED VIEW AND
ITS IMPLICATIONS IN THE ENTREPRENEURIAL ACTIVITY
CAROLINE RAIZ MORON University of São Paulo – FEA/USP
Chair Nicolai J. Foss Copenhagen Business School
Title Author(s) Affliation
INVESTIGATING THE ROLE OF REGIONAL TECHNOLOGICAL INNOVATION SYSTEMS IN ALLIANCES FOR NEW PRODUCT DEVELOPMENT IN THE BIOTECHNOLOGY INDUSTRY FABRÍCIO SIMPLÍCIO MAIA Universidade Federal de Mato Grosso do Sul
WALTER BATAGLIA Universidade Presbiteriana Mackenzie
MAPPING THE HIGH AND LOW CHURCHES: THE EVOLUTION OF THE RESOURCE BASED VIEW ANDERSON EDILSON PRESOTO Polytechnic School of the University of São Paulo
PAULA SARITA BIGIO SCHNAIDER Faculty of Economics, Business and Accounting of the University of São Paulo
LEANDRO PONGELUPPE Insper – Institute of Education and Research
TRANSACTION COSTS, MEASUREMENT COSTS AND STRATEGIC RESOURCES: COMPLEMENTARITY IN THE STUDY GOVERNANCE STRUCTURES CLEICIELE ALBUQUERQUE AUGUSTO Federal University of Santa Catarina
JOSÉ PAULO DE SOUZA State University of Maringá
SILVIO ANTONIO FERRAZ CARIO Federal University of Santa Catarina
Chair Sérgio%20Lazzarini Insper
Title Author(s) Affliation
THE EVOLUTION OF BUSINESS GROUPS IN BRAZIL, CHILE AND ARGENTINA 1990-2003: HOW THE STATE AFFECTS CORPORATE GOVERNANCE THROUGH BUSINESS FINANCING Silvia Garcia de Agnelli School of Public Policy and Administration, Carleton University
A STUDY ON THE EVOLUTION OF BIBLIOMETRIC SEARCH PROPERTY AND ITS RELATIONSHIP WITH THE INSTITUTIONS Elaine Mandotti de Oliveira Britto Universidade de São Paulo
Fernanda Kesrouani Lemos
Universidade de São Paulo
Prof. Dr. Claudio Felisoni de Angelo Universidade de São Paulo
Section 02 03h-18h30
Chair Emmanuel Raynaud INRA
Title Author(s) Affliation
Analysis and Perception of the Costs of Corporate Governance Practices: A Case Study Luana Zanetti Trindade
Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto FEARP-USP
Sigismundo Bialoskorski Neto Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto FEARP-USP
THE INFLUENCE OF INSTITUTIONAL ENVIRONMENT IN THE
STRATEGIC MANAGEMENT DECISIONS ON AMERICAN AND
BRAZILIAN RETAILERS
CHRISTIANO FRANÇA DA CUNHA
Associate Professor in the Master and PhD in Business Program – Methodist University of Piracicaba
MARIA SYLVIA MACCHIONE SAES Professor in the Master and PhD in Business Program – School of Economics, Business and Accounting at
University of São Paulo (FEA/USP)
DENISE YVONNE MAINVILLE Senior Associate, ABT Associates Inc.
COLLECTIVE ORGANIZATIONS AND THE
CHALLENGE OF PLANT BREEDING ON COTTON
DANIELA DE MORAES AVIANI
University of São Paulo
PAULO ROBERTO FELDMANN University of São Paulo
Chair Fábio Chaddad University of Missouri/Insper
Title Author(s) Affliation
CONFLICT MANAGEMENT IN AGRICULTURAL DEALERS:
ANALYSIS OF FORMAL AND INFORMAL ORGANIZATION
GROUPS UNDER THE SYSTEMIC APPROACH
CAIO SUNAITIS DONINI Business Administration undergraduate
Faculty of Economics, Business and Accounting of Ribeirão Preto – University of São Paulo (FEARP/USP)
LUCAS SCIENCIA DO PRADO PhD Candidate
Faculty of Economics, Business and Accounting of Ribeirão Preto – University of São Paulo (FEARP/USP)
DANTE PINHEIRO MARTINELLI Professor Titular – Business Department
Faculty of Economics, Business and Accounting of Ribeirão Preto – University of São Paulo (FEARP/USP)
ASSESSING THE ROLE OF MANAGERIAL PRACTICES ON FIRM PERFORMANCE: AN INVESTIGATION OF THE AGROCHEMICAL DEALER SECTOR IN BRAZIL Fernando De Cesare Kolya
Master student at the School of Economics, Business and Accounting at University of São Paulo
Fabio Matuoka Mizumoto Professor at Insper – Institute of Education and Research
Henrique Santin Scarpari Insper – Institute of Education and Research
Chair Gaetano Martino Università Perugia
Title Author(s) Affliation
O PAPEL DA COMPLEMENTARIDADE NA ADOÇÃO DE TECNOLOGIA AGRICOLA THE ROLE OF COMPLEMENTARITY IN AGRICULTURAL TECHNOLOGY ADOPTION Marcela de Mello Brandão Vinholis

Brazilian Agricultural Research Corporation (Embrapa)
Hildo Meirelles de Souza Filho Federal University of São Carlos (UFSCar)
Marcelo José Carrer Federal University of São Carlos (UFSCar)
Fabio Ribas Chadad University of Missouri
THE SOCIAL CONSTRUCTION OF “GREEN” MARKETS: A SYSTEMATIC REVIEW OF THE LITERATURE SILVIO EDUARDO ALVAREZ CANDIDO Federal University of São Carlos - UFSCar
MIRIAM COSTA TOYAMA Federal University of São Carlos - UFSCar
MECHANISMS OF GOVERNANCE IN SWINE SECTOR: THE CASE OF SOUTH REGION OF BRAZIL CAMILA BRITO ORTELAN

Center for Advanced Studies on Applied Economics (Cepea/Esalq-USP)
SERGIO DE ZEN Professor – University of São Paulo
Section 03 03h-18h30
Chair Alexandre Nicolella FEARP USP
Title Author(s) Affliation
WHY DO SOME JOINT R&D PROJECTS FAIL TO BE IMPLEMENTED? A PROPERTY RIGHTS VIEW PAULA SARITA BIGIO SCHNAIDER University of São Paulo
MARIA SYLVIA MACCHIONE SAES
University of São Paulo
THE RELATIONAL DRIVERS OF WILLINGNESS TO DEAL: A STUDY IN BRAZILIAN COFFEE CHAIN LUCIANA ANGELINO GONÇALVES Maringá State University
VALTER AFONSO VIEIRA Maringá State University
SANDRA MARA SCHIAVI BANKUTI Maringá State University
DETERMINING THE USE OF CONTRACT IN CATTLE FEEDLOT IN BRAZIL THIAGO BERNARDINO DE CARVALHO University of São Paulo – FEA/USP
ÉDER DE CARVALHO JANUÁRIO University of São Paulo – FEA/USP
MARIA SYLVIA MACCHIONE SAES University of São Paulo – FEA/USP
Chair Dante Martinelli FEARP USP
Title Author(s) Affliation
THE ESSENTIAL TRINITY IN HIGH-TECH INDUSTRIES: ECOSYSTEM + PLATFORM + ARCHITECTURE JOSÉ CARLOS CAVALCANTI
Department of Economics
THE IMPORTANCE OF INTELLECTUAL CAPITAL AND BALANCED SCORECARD IN MANAGEMENT OF HIGHER EDUCATION INSTITUTIONS UNDER THE PERSPECTIVE OF THE COURSE’S MANAGERS CLAUDIO MARCOS MACIEL DA SILVA Fellow researcher and doctoral postulant for the Graduate Management Program of UNIGRANRIO
DEGSON FERREIRA UFT - Federal University of Tocantins - Campus Araguaina
SEBASTIÃO CAVALCANTI NETO UNESPAR - University of Paraná - Campus Paranaguá
JOSÉ FRANCISCO DE CARVALHO REZENDE Associate Professor at the Graduate Management Program of UNIGRANRIO
ORGANIZATIONAL DESIGN OF THE BIOEN-FAPESP PROGRAM: INTELLECTUAL PROPERTY AND TECHNOLOGY DEVELOPMENT IN PUBLIC-PRIVATE PARTNERSHIP IN THE SUGAR-ENERGY INDUSTRY. PAULO BERTI DE AZEVEDO BARROS
UNICAMP
JOSÉ MARIA FERREIRA JARDIM DA SILVEIRA UNICAMP
Chair Sylvia Saes FEARP USP
Title Author(s) Affliation
ALTERNATIVE GOVERNANCE AND CONTRACTUAL MODELS IN LOCAL FOOD SYSTEMS FABIO CHADDAD
University of Missouri
SYLVAINE LEMEILLEUR CIRAD, UMR MOISA, Montpellier F-34398
COORDINATION AND GOVERNANCE STRUCTURES BETWEEN TOUR AGENCIES AND TOURIST ATTRACTIONS, IN A PRODUCTION SYSTEM OF TOURISM IN BRAZIL DYEGO DE OLIVEIRA ARRUDA University of São Paulo (USP) – Faculty of Economics, Business and Accounting of Ribeirão Preto/Brazil
MILTON AUGUSTO PASQUOTTO MARIANI University of Mato Grosso do Sul/brazil (UFMS)
DIRCEU TORNAVOI DE CARVALHO University of São Paulo (USP) – Faculty of Economics, Business and Accounting of Ribeirão Preto/Brazil
Section 04 03h-18h30
Chair Ben Ross Schneider MIT
Title Author(s) Affliation
ANALYSIS OF CONSUMER PROTECTION PUBLIC POLICIES ARNALDO L. RYNGELBLUM

Universidade Paulista
NADIA W. H. VIANNA Universidade Paulista
LUCIANA M. ONUSIC Universidade Federal de São Paulo
PUBLIC MANAGEMENT IN BRAZIL: REFLECTIONS ON THE
CONTEMPORARY ORGANIZATIONAL MODEL
CARLOS OTÁVIO DE ALMEIDA AFONSO
Lecturer, Internal Audit – Audin/Inmetro
ANTONIO LIMA ORNELAS Lecturer, Dirad – Fiocruz
DAVIDSON ARAÚJO DE OLIVEIRA Lecturer, DCAC – UFRRJ
Informal firms, investment incentives and formalization Anders Fredriksson Centre for Research in Economic Development (CRED), University of Namur, Belgium, and
Center for Organization Studies (CORS), University of Säo Paulo, Brazil
Chair Hildo Meireles Souza Filho (UFSCar) (UFRJ)
Title Author(s) Affliation
TRANSACTION COSTS IN HEALTH SUPPLY CHAIN AND HEALTH INSURANCE REGULATION Ronaldo Fiani Economics Institute – Federal University of Rio de Janeiro
EXPORT AND INVESTMENT PROMOTION ORGANIZATION: AN ANALYSIS OF THE ORGANIZATIONS IN THE BRAZILIAN TRADE FLOW. Claudia Cheron Koenig Universidade de São Paulo
Claudio Soares de Moura e Oliveira Universidade de São Paulo
Maria Sylvia Macchione Saes Universidade de São Paulo
Chair Paulo Furqim de Azevedo EASP FGV
Title Author(s) Affliation
FOOD SAFETY PRIVATE INVESTMENTS DRIVERS: A QUANTITATIVE ANALYSIS IN ITALIAN MEAT SECTOR

GAETANO MARTINO

University of Perugia, Italy
MIROSLAVA BAVOROVÀ Martin Luther University
POWER AND ASSET SPECIFICITY IN THE ECONOMIC
ORGANIZATION
NOBUIUKI COSTA ITO
University of São Paulo
DECIO ZYLBERSZTAJN University of São Paulo
SUSTAINED COMPETITIVE ADVANTAGE IN AN INTERMODAL TERMINAL OF GRAIN FROM THE MIDWEST OF BRAZIL: AN ANALYSIS USING THE RESOURCE BASED VIEW CAROLINE FOSCACHES DE OLIVEIRA QUEVEDO Universidade de São Paulo
RENATO LUIZ SPROESSER Universidade Federal de Mato Grosso do Sul
Section 05 03h-18h30
Chair Profs. Celina Souza UFBA
Title Author(s) Affliation
THE MUSIC INDYSTRY CASE ANALYSED THROUGH THREE DIFFERENT THEORETICAL FRAMEWORK MÍRIAM COSTA TOYAMA Universidade Federal de São Carlos
MAURO ROCHA CÔRTES Universidade Federal de São Carlos
SILVIO EDUARDO ALVAREZ CANDIDO Universidade Federal de São Carlos
TOLERANCE AND VOTERS’ BEHAVIOR: DO CORRUPTION AND IDEOLOGY MATTER? LUCIA BARROS EBAPE – Fundação Getulio Vargas
CARLOS PEREIRA EBAPE – Fundação Getulio Vargas
EDUARDO ANDRADE EBAPE – Fundação Getulio Vargas
ON EXECUTIVES’ STRATEGIC DECISION PROCESS AND THE MENTAL MODEL PROPOSITION FLAVIO BRESSAN Pontifícia Universidade Católica de Campinas – PUC-Campinas
GERALDO LUCIANO TOLEDO Universidade de São Paulo
Chair Ramon V. G. Fernandez UFABC
Title Author(s) Affliation
HEURISTICS AND BIASES OF BRAZILIAN RANCHER IN RELATION TO HERBICIDE'S DECISION CAROLLINE DE ANDRÉA PICOLLI Escola Superior de Propaganda e Marketing
EDUARDO EUGÊNIO SPERS Escola Superior de Propaganda e Marketing
“HOMO TRANSACTION COST ECONOMICUS”: A CRITICAL ANALYSIS OF THE BEHAVIORAL ASSUMPTIONS UNDERLYING THE CONTRACTUAL MAN MARK WEVER Universidade Federal do Rio Grande do Sul
Chair Rubens Nunes FZEA USP
Title Author(s) Affliation
RATIONALITY INTERTWINDED: CLASSICAL VS INSTITUTIONAL VIEW Roberto Ivo da Rocha Lima Filho Universidade de São Paulo FMUSP
NEW HORIZONS FOR ORGANIZATIONAL DECISION SUPPORT MECHANISMS – PROMISES OF BIG DATA

SERGIO LUIZ MONTEIRO SALLES-FILHO

Department of Science and Technology Policy Institute of Geosciences - State University of Campinas (Unicamp)
PEDRO XAVIER RODRIGUEZ MASSAGUER Department of Science and Technology Policy Institute of Geosciences - State University of Campinas (Unicamp)
FÁBIO ROCHA CAMPOS Department of Science and Technology Policy Institute of Geosciences - State University of Campinas (Unicamp)
LUIZ FERNANDO RIGACCI VAZZOLÉR Department of Science and Technology Policy Institute of Geosciences - State University of Campinas (Unicamp)
ADRIANA BIN Faculty of Applied Sciences State University of Campinas (Unicamp)
THE COUNTRY OF ORIGIN EFFECT OF QUIMICAL COMPANIES ON PURCHASE DECISION OF A BRAZILIAN RANCHER CAROLLINE DE ANDRÉA PICOLLI Escola Superior de Propaganda e Marketing
EDUARDO EUGÊNIO SPERS Escola Superior de Propaganda e Marketing
Section 06 03h-18h30
Chair Daniel Friel (Universidad de San Andrés)
Title Author(s) Affliation
FOREST CERTIFICATION IMPLICATIONS FOR SMALL AGRO-EXTRACTIVIST COMMUNITIES: INSIGHTS FROM ACRE STATE IN THE BRAZILIAN AMAZON SYLVAINE LEMEILLEUR
CIRAD, UMR MOISA, Montpellier F-34398, France
EVANDRO ARAUJO Federal University of Acre
ISABEL DRIGO University of São Paolo
MARIE-GABRIELLE PIKETTY CIRAD, UMR Green, Montpellier F-34398, France
ENVIRONMENTAL RESPONSIBILITY AND PRIVATE ACTORS: THE IMPORTANCE OF HYBRID REGIMES FOR THE CONSTRUCTION OF A GLOBAL ENVIRONMENTAL GOVERNANCE MSc. TATIANA DE SOUZA LEITE GARCIA Professor and Coordinator at University of Ribeirão Preto
DR. JOÃO PAULO CÂNDIA VEIGA Professor at University of São Paulo
MURILO ALVES ZACARELI Master student at University of São Paulo
UNDERSTANDING THE HIERARCHY GOVERNANCE OF SOME WINERIES IN BRAZIL: MORE THAN ASSET SPECIFICITY. Kassia Watanabe CEDEO - Centro de Estudos Direito Economia e Organizações
Mark Wever Universidade Federal do Rio Grande do Sul
Rubia N. Rinaldi Leão de Sousa Center for Organization Studies
Claudia Cheron Koenig Universidade de São Paulo
Chair Sigismundo Bialokorski Neto (FEARP USP)
Title Author(s) Affliation
THE INFLUENCE OF INSTITUTIONAL AND ORGANIZATIONAL ENVIRONMENTS ON IRRIGATED AGRICULTURE DEVELOPMENT IN BRAZIL CAMILA BENATTI MOURAD INSPER – Instituto de Pesquisa e Ensino
MARCO ANTÔNIO CONJERO FACCAMP – Faculdade Campo Limpo Paulista
TIAGO FISCHER FERREIRA INSPER – Instituto de Pesquisa e Ensino
Chair Kássia Watanabe FEA USP
Title Author(s) Affliation
THE ROLE OF UNIVERSITIES IN DEVELOPING A SOLIDARITY ECONOMY SUSTAINABLE MODEL Luiz Roberto Alves
Centro de Sustentabilidade da Universidade Metodista de São Paulo
Marco Aurélio Bernardes Centro de Sustentabilidade da Universidade Metodista de São Paulo
Waverli Maia Matarazzo-Neuberger Centro de Sustentabilidade da Universidade Metodista de São Paulo
AN ANALYSIS OF THE GLOBAL REPORTING INITIATIVE (GRI) INDICATORS AND DATA QUALITY GLERIANI TORRES CARBONE FERREIRA University of São Paulo
LUIS PILLI University of São Paulo
JOSÉ AFONSO MAZZON University of São Paulo
TECHNOLOGICAL INNOVATION IN ENVIRONMENTAL INSTITUTIONS: BUILDING FOUNDATIONS FOR THE DESIGN OF THE “QUADRUPLE HELIX” WITH THE NANOTECHNOLOGY REVOLUTION. Wilson Engelmann University of Vale do Rio dos Sinos – UNISINOS
Raquel Von Hohendorff University of Vale do Rio dos Sinos – UNISINOS
Section 07 03h-18h30
Chair Decio Zylbersztajn FEASP USP
Title Author(s) Affliation
Nation is a convention: why nations fail? MILTON CORREIA University of São Paulo
Mechanisms of enforcement in international trade of perishable products: the case of the Chilean exports of fresh fruit Pavez Iciar INRA UMR MOISA
Codron Jean-Marie INRA UMR MOISA
Menard Claude Université Paris I-Sorbonne
ORGANIZATIONAL R&D MODEL AND NETWORKED INNOVATION AT A BRAZILIAN PUBLIC RESEARCH INSTITUTE IN LIGHT OF RECENT PRACTICES MARTHA DELPHINO BAMBINI Analyst at Embrapa Informática Agropecuária
ANDRE TOSI FURTADO
State University of Campinas – Unicamp
Chair Jean –Marie Codron INRA
Title Author(s) Affliation
Property rights disputes between indigenous peoples and rural producers in the Midwest region of Brazil: What is the role of justice? Luciana Yeung Insper Institute of Education and Research
Silvia M. Q. Caleman Federal University of Mato Grosso do Sul
Guilherme F. A. Monteiro Insper Institute of Education and Research
The political dynamic of co-evolution: a case study in a cluster in Brazil Ilan Avrichir
ESPM/SP
Laura Ferranty McLennan FEA/USP and ESPM/SP
Chair Silvia Caleman UFMS
Title Author(s) Affliation
THE “TRAGEDY OF THE ANTICOMMONS” IN MOTION: COLLECTIVE MANAGEMENT OF COPYRIGHTS IN BRAZIL AND THE IMPLICATIONS FOR ANTITRUST ASSESSMENT JOSÉ INACIO FERRAZ DE ALMEIDA PRADO FILHO University of São Paulo Law School (FD-USP)
INSTITUTIONAL COMBINATION AND ECONOMIC GROWTH IN URUGUAY (1870-2010) SABRINA SINISCALCHI Economic and Social History Program
Faculty of Social Science
University of the Republic
COLLECTIVE ACTION AND ALLOCATION OF DECISION RIGHTS IN PESTICIDE SAFETY RISK MANAGEMENT: THE CASE OF TOMATO PRODUCER ORGANIZATIONS IN FRANCE JEAN-MARIE CODRON INRA, UMR1110 MOISA
ZOUHAIR BOUHSINA INRA, UMR1110 MOISA
LAURE BONNAUD INRA, UR Ritme